BetterRetailer was founded by a retailer who has spent years running an independent supermarket and fuel store. It exists because the POS systems on the market weren't good enough for stores like ours.
An independent retailer who has run a supermarket and a fuel store in NSW for years. Running both meant living with the same problems every week: supplier invoices typed in by hand late at night, stock found expired on the shelf, shelf prices that didn't match the till, drive-offs recorded in a notebook, and a POS that cost thousands a year but wouldn't even hand over our own sales data. After years of working around those problems, the founder set out to fix them properly.
Why was BetterRetailer built?
Independent stores should be able to buy software as good as the big chains use, at a fair price. The systems available were either built for supermarket chains and oil majors, or hadn't changed in decades. BetterRetailer is built around how an independent store actually runs: one or two people on the counter, a buying group's host file every week, local suppliers on paper invoices, and an owner who needs to know what's going on without being there.
Where is it used?
It runs first in our own store in NSW: grocery, convenience, tobacco, lottery, weighed produce and fuel. Every feature is used there, on real customers, before it's offered to other stores.
Where is it heading?
From our own store to independent supermarkets, convenience stores and service stations across Australia. We're building a team of people who have run stores themselves, so the product keeps being shaped by people who know the counter. If you've run a supermarket, convenience store or servo and want to help build it, we'd like to hear from you.
What do we believe?
That a POS should keep selling when the internet drops; that you should be able to switch without risking your store; that pricing should be straightforward, with no upfront fees or lock-in; that your data is yours; and that AI should show its working and wait for your yes.
Plain English, no jargon
No lock-in contracts
Clear written quotes, nothing hidden
Open API on every plan
Common questions
How do I contact you?
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Email hello@betterretailer.com.au or book a demo. You'll talk to the people who build it and use it in their own store.
I've run stores for years. Can I get involved?
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Yes. We're looking for experienced retail operators to help grow BetterRetailer. Email hello@betterretailer.com.au and tell us about your stores.
